Their name on the icon
Your clients open your app, not someone else’s with your logo inside. Branding is part of every plan, not an upgrade.
FitPros alternative
Free is great. Your brand is better.
FitPros.io is genuinely free coaching software, with custom branding as part of its $39-a-month Pro Tools. Athvilo includes your own branded app from the first client: your name on the icon, your colours, your photo. From $15 a month for 20 clients.
Founding Partners: $15 a month, 20 active paying clients included.
Athvilo vs FitPros.
FitPros is free strength-coaching software that installs from a link like Athvilo, with custom branding in its Pro Tools. Athvilo always includes your brand, and is built for running coaches too.
| Feature | Athvilo | FitPros |
|---|---|---|
| Without custom branding | Not offered: every Athvilo app carries your brand | Free, unlimited clients |
| With custom branding, 20 clients | $15 / month | $39 / month (Pro Tools) |
| With custom branding, 50 clients | $22.50 / month | $39 / month |
| With custom branding, 100 clients | $35 / month | $39 / month |
| With custom branding, 150 clients | $47.50 / month | $39 / month |
| How clients get the app | Installs from your link, no app store | Installs from a link, no app store |
| Built for | Running coaches and personal trainers | Gym and strength programming, 1,000+ exercise videos |
| Coaching website | Not included | Free website builder with your own domain |
Athvilo prices are the Founding Partners plan ($15 a month with 20 active paying clients included, then $0.25 each). FitPros figures are from fitpros.io (pricing section and FAQ on the homepage, monthly billing), checked 30 October 2026. Pro Tools is $29 a month billed yearly. Above about 115 clients, FitPros Pro’s flat price is lower than Athvilo’s per-client price. FitPros.io is a trademark of its owner; Athvilo isn’t affiliated with it.
Why coaches switch.
No App Store project
No developer account, no review queue, no listing to maintain. Clients add your app to their home screen from your link.
A bill that grows slowly
No tiers to jump between. Each active paying client above 20 adds $0.25. Paused, trial and past clients cost nothing.
Live by tonight
Name it, pick your colours and photo, invite your clients. Minutes, not a setup project.
Coaching, not admin
Weekly plans, session logs with effort and feel, a feedback thread on every session, and one inbox for all of it.
Your clients stay yours
Your clients’ data is yours, and our own team can’t see who your clients are. Read our privacy policy.
When FitPros is the better fit.
We’d rather you choose right than switch twice. FitPros is probably better for you if:
- You don’t need your own branding and want to pay nothing.
- You coach gym and strength clients and want a 1,000+ exercise video library.
- You want a free coaching website with your own domain.
- You coach well over 100 clients and want one flat price for branding.
If what you want is your own app on your clients’ phones, coaching that feels personal, and a small, predictable bill, Athvilo is built for you.
Switching takes an evening.
- 01
Set up your app
Your name, colours, photo and welcome. Minutes.
- 02
Add your programmes
Start from a template or rebuild your plans week by week.
- 03
Send one link
Clients tap it and your app is on their home screen.
Founding coaches get a direct line to us, and we’ll help with the move.
Questions coaches ask.
Is FitPros really free?
Yes. Its core platform is free with unlimited clients: workout builder, client app, exercise library, website builder, forms and habit tracking. Custom branding, reports, automations and selling programmes are part of Pro Tools at $39 a month, or $29 billed yearly.
Is Athvilo cheaper than FitPros?
Only if you want your own branding. Athvilo includes it from $15 a month for 20 clients and $35 for 100. FitPros Pro Tools is $39 a month for any number of clients, so FitPros is cheaper above about 115 clients, and free if you don’t need custom branding.
How is Athvilo different?
Your brand is the starting point, not an upgrade, and Athvilo is built for running coaches as well as personal trainers: plans from 5K to marathon, every run logged with effort and feel, and feedback on each session.
Do my clients need to download an app?
No, with either one. Clients open your invite link and add the app to their home screen in one tap.
Comparing other apps? See all comparisons.
Put your name on the app.
We’re onboarding our founding coaches now. Early access is free, and you help shape what we build next.
Get early access