Their name on the icon
Your clients open your app, not someone else’s with your logo inside. Branding is part of every plan, not an upgrade.
Coachway alternative
Grow your roster. Not your bill.
Coachway charges $79 a month for 5 clients and $10 for every client after that. Athvilo includes 20 active paying clients for $15 a month, then $0.25 each, with your own branded app.
Founding Partners: $15 a month, 20 active paying clients included.
Athvilo vs Coachway.
Coachway is an all-in-one platform for online coaches with everything included and a per-client price. Athvilo is focused on your own app at a much lower price per client.
| Feature | Athvilo | Coachway |
|---|---|---|
| 5 clients | $15 / month | $79 / month |
| 20 clients | $15 / month | $229 / month |
| 50 clients | $22.50 / month | $529 / month |
| 100 clients | $35 / month | $1,029 / month |
| Branding | Your own app: name, icon, colours, photo | Your logo, colours and photo inside the Coachway client app |
| Payments | Not built in | Your own Stripe, 2.4% fee per transaction |
| Meal planning | Coach-published meal plans | 1,100+ recipes with auto-calculated macros |
| Trial | Free early access for founding coaches | 14-day trial, card required |
Athvilo prices are the Founding Partners plan ($15 a month with 20 active paying clients included, then $0.25 each). Coachway figures are from coachway.io/pricing (USD view, monthly, ex VAT), checked 30 October 2026. Coachway prices are shown in its own USD view ($79 for up to 5 clients plus $10 per extra client); in euros it’s €69 plus €9, in kroner 799 NOK plus 99 NOK. Coachway prices exclude VAT; 20, 50 and 100 clients are calculated from its stated per-client price. Coachway is a trademark of its owner; Athvilo isn’t affiliated with it.
Why coaches switch.
No App Store project
No developer account, no review queue, no listing to maintain. Clients add your app to their home screen from your link.
A bill that grows slowly
No tiers to jump between. Each active paying client above 20 adds $0.25. Paused, trial and past clients cost nothing.
Live by tonight
Name it, pick your colours and photo, invite your clients. Minutes, not a setup project.
Coaching, not admin
Weekly plans, session logs with effort and feel, a feedback thread on every session, and one inbox for all of it.
Your clients stay yours
Your clients’ data is yours, and our own team can’t see who your clients are. Read our privacy policy.
When Coachway is the better fit.
We’d rather you choose right than switch twice. Coachway is probably better for you if:
- You want check-ins, meal planning with macros, automations and payments in one tool.
- You want your clients moved over for you: Coachway moves clients from some platforms for free.
- You coach nutrition and physique clients more than endurance athletes.
- You want to pay one price with every feature included.
If what you want is your own app on your clients’ phones, coaching that feels personal, and a small, predictable bill, Athvilo is built for you.
Switching takes an evening.
- 01
Set up your app
Your name, colours, photo and welcome. Minutes.
- 02
Add your programmes
Start from a template or rebuild your plans week by week.
- 03
Send one link
Clients tap it and your app is on their home screen.
Founding coaches get a direct line to us, and we’ll help with the move.
Questions coaches ask.
Is Athvilo cheaper than Coachway?
Yes. Athvilo Founding Partners pay $15 a month for up to 20 active paying clients and $35 for 100. Coachway is $79 for 5 clients plus $10 per extra client: $229 for 20 and $1,029 for 100, before VAT.
What’s the difference in branding?
Coachway lets you add your logo, colours and photo inside the Coachway client app. With Athvilo your clients get your app: your name on their home screen and your look throughout.
Do my clients need to download an app?
No. Your clients open your invite link and add your app to their home screen in one tap, on iPhone or Android.
Is Athvilo available in Norwegian?
Yes. The client app is available in English and Norwegian.
Comparing other apps? See all comparisons.
Put your name on the app.
We’re onboarding our founding coaches now. Early access is free, and you help shape what we build next.
Get early access